The allure of entrepreneurship has never been greater. Startups are one of the very few ways to make it (really, really) big in life. There's a LOT of content on the whys and hows of starting your venture. Almost everyone seems to have a vision for the next big thing - a product or service that will change the world.

Hence, it becomes more important than ever to acknowledge the reality of the startup landscape. Up to 90% of startups fail. It is very easy for founders to get swept away by their dreams of success, and more importantly the Innovator's bias - founders becoming overly attached to their ideas, in the face of contradictory evidence.

The Founder's Dilemma
Overconfidence in entrepreneurs

This is a (highly) opinionated decision making system that tries to help evaluate startup ideas, and help you decide if you should launch that startup(or pivot, respectively). It tries to bring in objective elements that I've gathered by reading on this topic into the process of evaluating startup ideas.

Here are some resources to better understand the decision making process.

• Zero To One by Peter Thiel
• The hard thing about hard things by Ben Horowitz
• How to get and evaluate startup ideas - Startup School